OUR PRODUCTS ARE:
For the active, on-
the-go woman.
Jay is a beauty brand with a core focus on everyday luxury and accessibility, because self care should be your easiest — and maybe most indulgent — accomplishment of the day. Jay was founded in 2022 out of a deep rooted desire to provide those on-the-go a simple and seamless solution to dirty hair. Relatable. Rooted. Really, really easy to use.
WHERE IT ALL BEGAN
The story of Jay
Jay was founded in 2022 out of the deep-rooted desire for modern day women to feel their best. Conceived with the on-the-go woman in mind, but designed for everyone, Jay provides a chic and seamless hair care option to keep your hair looking clean even when life gets a little messy. We are constantly running around from the gym to meetings, and dry shampoo has long become our bestie. When we started becoming aware of the ingredients that go into traditional dry shampoos and hair products, we quickly realized that there must be a better way to do it. We began researching and testing new products, but we couldn't find a natural, aerosol-free dry shampoo that we loved enough to be a staple in our routine so naturally, we created one. Not only did we want a product that would make us look and feel fresh, but also strongly reflected our passion for clean beauty. Jay currently offers two inclusive shades (light + dark). Not only are we a clean beauty brand but our products are vegan, aerosol-free, cruelty-free and toxin-free.
MEET THE FOUNDERS
Hi — we are Jo and Jacqs!
Jo and Jacqs started their first company, Sweat and Tell, back in 2018 when they were working at their first corporate job together shortly after college graduation trying to navigate work-life balance. They leaned on one another to prioritize a fitness routine and their overall well-being so they could feel their best mentally and physically. They began by sharing workouts, reviews, healthy recipes and tips within Orange County — since then, their brand has evolved ten-fold and they now have a global community following along for all things health + wellness. Their platform is a space for positivity, motivation and inclusivity; they’ve leaned on those same brand values to serve as the pillars for Jay Beauty as well.
With fitness holding such a prominent place in their lives, they often found themselves racing from an early morning spin class to the office or a pilates class to a happy hour — thus, creating the need for a dry shampoo product that could truly get the job done. After trying just about every product out there, they uncovered a gap in the market for a clean, sustainable and aerosol-free product.
The hustle and demands of daily life are constant — everyone would like a little help. That’s where Jay comes in. Jay helps you work smarter, not harder.
Our hot tips for healthy, nourished hair
Tip 01
Create a hair washing schedule — we swear by the Thursday/Sunday routine — and lean on Jay for the in between. Limiting your hair washing frequency prevents a dry, itchy scalp. Let those natural oils do their thing to keep your hair healthy!
Tip 02
Don’t half a** your haircare. Protect, repair and be proactive. Use quality products free of toxins and chemicals — those beautiful locks deserved to be treated like the royalty they are. Treat your hair right and it will shine baby!
Tip 03
Beauty starts from the inside out. Being active, eating a well-balanced diet and staying hydrated are key to optimizing your overall wellbeing. We want you to feel like the best version of you — Jay is your beauty sidekick for when life gets messy.